News Summary

  • Hilton announced on Tuesday via a press release that it is extending its partnership with ResortPass, a day resort booking platform, for three additional years. This move aims to help Hilton expand the accessibility of wellness and spa amenities across its portfolio of hotels in the Americas.
  • The partnership allows travelers and local residents to use hotel pools, spas, fitness centers, private cabanas, and resort experiences, which, according to the press release, are "designed to let guests relax, recharge, and socialize without an overnight stay." To mark the expansion, Hilton and ResortPass also launched a new multi-city ticketed pool event series called "Off Hours."
  • The expanded partnership aims to capitalize on growing consumer demand for flexible wellness opportunities and their increased interest in "restorative experiences close to home." The partnership comes as travelers increasingly prioritize mental well-being, viewing travel as an opportunity to reset and relax.

Deep Dive

According to the press release, in response to rising demand for spa and wellness services, several Hilton properties have expanded their day wellness and experiential programming.

"The success of the ResortPass partnership has encouraged us to broaden our offerings and accelerate wellness initiatives across our portfolio," said Jessica Shea, Vice President of Wellness, Retail, and Leisure Operations for Hilton in the Americas, in a statement. "We are now better positioned to meaningfully connect our hotels with surrounding communities, offering flexible, world-class wellness experiences."

Hotels currently participating in the program include Waldorf Astoria Atlanta Buckhead, Hilton Orlando, and Hilton Santa Barbara Beachfront Resort. Shea stated in an email statement to Hotel Dive that Hilton plans to add more participating hotels over time.

Additionally, the new "Off Hours" event series will debut at select Florida properties, featuring DJs, fine dining, and social experiences involving local vendors, according to the press release.

"ResortPass and Hilton are setting a new standard for how the hospitality industry can innovate in wellness beyond traditional lodging," said Michael Wolf, CEO of ResortPass, in a statement. "This partnership expansion reflects a shared commitment to redefining how people rest and recharge."

Hilton first launched its partnership with ResortPass in May 2024. New York-based ResortPass has over 2,000 luxury hotel partners.

The expanded partnership comes as U.S. consumers increasingly seek unique experiences, especially this summer. According to a 2026 JD Power study, guests are also placing greater importance on health and wellness, viewing fitness centers as a "must-have" amenity.