Hotel industry forecast 2024: development, F&B, technology and more
In 2024, the hotel industry will undergo comprehensive changes: kitchens shift toward plant-based and streamlined menus, wellness concepts extend to guest rooms and dining, AI technology aids operations and experiences, executives face the largest construction pipeline in history, and employee compensation demands rise. Meanwhile, guests' demand for experiential amenities and sustainable options is being answered by this year's hottest hotel openings. This article is Hotel Dive's summary of predictions for 2024.
In 2024, change is coming to all parts of the hotel.
Hotel kitchens are embracing plant-based dishes and smaller, more curated menus. Wellness considerations are creeping beyond the hotel spa into room design and restaurant offerings.
Meanwhile, managers are implementing AI-based hospitality technology to facilitate hotel operations and enhance the guest experience. Hotel company executives are overseeing some of the largest hotel construction pipelines ever. And hotel staffers are demanding higher wages — and often succeeding in getting them.
At the same time, hotel guests’ expectations are changing, too. Travelers are demanding more experiential amenities and sustainable hotel options — desires that this year’s hottest hotel openings are already taking into consideration.
The following is a roundup of Hotel Dive’s outlooks for 2024, covering everything from hotly anticipated openings to food and beverage trends that will impact the future of the hospitality industry.