HHM Hotels Expands Portfolio by 11 Properties via Wurzak Hotel Group Strategic Alliance

HHM Hotels has expanded its management portfolio by adding 11 properties through a strategic alliance with Wurzak Hotel Group, according to a news release issued Tuesday. The integration brings Wurzak’s collection of “high quality, premium-branded and lifestyle” hotels into HHM’s platform, while also broadening HHM’s operational footprint in Philadelphia and Florida.

The two companies have maintained a long-standing relationship spanning more than 30 years. As part of the agreement, ownership of the affected hotels remains unchanged, per the release.

Among the properties joining HHM’s portfolio are two Marriott-branded hotels in Florida: The Dalmar in Fort Lauderdale and the Moxy St. Petersburg Downtown in St. Petersburg, as well as the Hilton Philadelphia City Avenue in Pennsylvania.

“We admire the quality of the Wurzak portfolio and the standards they have maintained in Philly and Florida — regions where we already have deep roots,” said Shawn Tuli, managing partner and chief investment officer of Philadelphia-based HHM Hotels, in the release. “Bringing these exceptional hotels and teams into our system allows us to leverage our regional scale while continuing our growth strategy.”

For Wurzak, also headquartered in Philadelphia, the move provides access to HHM’s infrastructure, technology, and support, while offering its employees growth opportunities within a “much larger network,” according to Jake Wurzak, co-CEO of Wurzak Hotel Group.

The combination builds on HHM’s “strong growth trajectory” as it expands its portfolio across the U.S. and Canada “through selective, high-value management partnerships,” per the release. HHM manages hotels under the Marriott International, Hilton, Hyatt, and IHG Hotels & Resorts brands, and operates more than 50 independent luxury and lifestyle hotels, according to the company.

This latest development follows HHM’s recent organizational moves. Last June, HHM Hotels restructured its leadership team through promotions and appointments across its operations and commercial divisions to support “scalable growth.” In 2023, HHM — formerly Hersha Hospitality Management — launched a luxury lifestyle division aimed at driving value and revenue for owners and investors.