Deep Dive
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Hotel rates climb this Labor Day weekend: AAA
The AAA report shows that hotel rates for the 2026 Labor Day weekend (September 3-7) have increased year-over-year, with domestic hotel booking prices up 9% and international hotel prices up 12%. Despite rising travel costs, Americans still prioritize holiday travel, with popular destinations including Seattle, Orlando, and Boston.
Historic West Virginia hotel to join Wyndham’s Trademark Collection
Taylor Hospitality announced the acquisition of the historic Blennerhassett Hotel in West Virginia, which has 82 rooms and was built in 1889. Following the acquisition, the hotel will be renamed The Blennerhassett, a Giovanni Hotel and Spa, and is planned to join Wyndham's Trademark Collection in the fourth quarter of this year, gaining access to global reservation and loyalty systems for the first time.
BWH Hotels expands boutique offerings with Aiden openings
BWH Hotels recently announced that its boutique hotel brand Aiden has added multiple new property openings globally, including in Sacramento, California; Kansas City, Missouri; Germany; and Thailand. In the coming months, Aiden will also open in Denver, Tempe, Pullman, and other locations, and will enter the Canadian market for the first time. Company executives stated that this move aligns with travelers' demand for hotels that offer personality, a sense of exploration, and destination connection.
How hotels can leverage experiences and unique partnerships to drive loyalty
消费者对旅行忠诚度的需求正从积分奖励转向体验价值。万豪国际通过体育赛事、生活方式品牌及日常合作伙伴，将体验融入宾客旅程全程，以强化品牌忠诚度。本文梳理其策略与未来方向。
The Luxury Collection Launches Expedition Series to Deepen Cultural Immersion for Travelers
Marriott International's Luxury Collection has unveiled The Luxury Collection Expeditions, a new series of travel itineraries and experiences designed to foster deeper cultural engagement. The launch includes three formats—Private Tailored Journeys, Day Discoveries, and Residencies & Collaborations—spanning 10 destinations across North America, Europe, Asia, and the Caribbean. The initiative responds to growing traveler interest in immersive experiences, with plans to expand further in fall 2025.
Trinity Investments to Sell Grande Lakes Orlando Resort to Ryman Hospitality for $1.38B
Trinity Investments has entered into an agreement to sell the Grande Lakes Orlando Resort in Florida to Ryman Hospitality Partners for $1.38 billion. The transaction, expected to close in the third quarter of 2026, includes a 582-key Ritz-Carlton and a 1,010-key JW Marriott. Trinity claims this marks the largest non-gaming U.S. resort transaction on record.
How data center projects are reshaping extended stay hotel demand
Data center projects are becoming a new growth engine for extended-stay hotel demand. Executives from Choice Hotels, Wyndham Hotels & Resorts, and My Place Hotels shared with Hotel Dive the opportunities and challenges brought by this trend: strong demand during the construction phase, but uncertainty about whether demand can be sustained after project completion. Brands are positioning themselves in this emerging market through different strategies.
‘We’re holding our breath’: What hotels are expecting from the FIFA World Cup
Just weeks before the FIFA World Cup kicks off, the U.S. hotel industry is cautiously optimistic about the event's boost. Early forecasts show bookings below expectations, but host cities are still poised for significant RevPAR growth.
Elevating legacy: Inside the remaking of Boston’s Omni Parker House
As Omni Parker House celebrates its 170th anniversary, Omni Hotels & Resorts has completed a $65 million comprehensive restoration of its Boston landmark hotel. This article delves into how the renovation design of this oldest continuously operating hotel in America pays tribute to its illustrious past, while also looking ahead to Omni Group's strategic initiatives to elevate the luxury experience.